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Our Privacy Policy

Last Updated: Jun 4, 2024

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We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:

  • Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
  • Internet Activity
  • Commercial Information, including purchases
  • Financial Information, including credit or debit card number
  • Location Information, including general location data
  • Physical and Audio Data, including physical characteristics or descriptions, photos, and video recordings
  • Protected Classifications and Other Personal Characteristics, including sex, gender, or gender identity
  • Consumer Communications, including direct communications with your consumers
  • Inferences from Other Data, including inferences created from other personal information collected

Browser Cookies

We use cookies to create a better experience for you on our site. For example, cookies prevent you from having to login repeatedly, and they help us remember items you've added to your cart. We also use third-party cookies, which are cookies placed by third parties for advertising and analytics purposes. You can control these cookies through your browser settings. "Third Party Pixels and Cookies: When you visit our website, log in, register or open an email, cookies, ad beacons, and similar technologies may be used by our online data partners or vendors to associate these activities with information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout. This information can also be found here: https://retention.com/support/update-privacy-policy/" When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. We collect Device Information using the following technologies: - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. - “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Information from other sources

We may collect personal information about you from third-party sources, including Other consumers (e.g., referrals) and Retail Partners.

The categories of information we may collect include:

Other consumers (e.g., referrals)

  • Personal Identifiers, including Name and Email address

Retail Partners

  • Personal Identifiers, including Name, Email address, Postal address, Telephone number, and Online Identifiers
  • Commercial Information, including Purchases

How long we keep your data

We do not retain data for any longer than is necessary for the purposes described in this Policy.

We generally retain data according to the guidelines below.

Type of DataRetention Period
Cookies and online data we collect while you use our website, including Online Identifiers, Internet Activity, General location data, Sex, gender, or gender identityWe delete or anonymize data concerning your use of our website within 10 years of collecting it.
Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Purchases, Credit or debit card numberWe keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 10 years from your last purchase with us. We may keep data beyond this period in anonymized form.
Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Telephone number, Purchases, Direct communications with your consumersWe keep customer feedback and correspondence with our customer service for up to 10 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form.
Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, Direct communications with your consumers, Inferences created from other personal information collectedWhere you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications.
Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, Purchases, Direct communications with your consumersWe retain review, survey, and feedback data for up to 10 years following your last contact with us. We may keep data beyond this period in anonymized form to help improve our products and services.
Data we collect in connection with privacy requests, including Name, Email address, Online IdentifiersWe retain records related to privacy requests as long as necessary to comply with our legal obligations.
Data we collect for security purposes, including Name, Email address, Online IdentifiersWe retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures.
Data we collect to provide shade matching recommendations., including Email address, Telephone number, Physical characteristics or descriptions, Photos, Video recordingsWe delete or anonymize data concerning your shade matching results within 10 years of collecting it.

Why we process your information

We process personal information for the following business and commercial purposes:

  • Analyzing Data
  • Conducting Surveys
  • Creating Customer Profiles
  • Delivering Targeted Ads
  • Fulfilling Customer Orders
  • Improving our Products & Services
  • Marketing Our Products & Services
  • Meeting Compliance & Legal Requirements
  • Operating Our Website or Mobile Apps
  • Preventing Fraud
  • Processing Payments
  • Providing Customer Support
  • Providing Cybersecurity
  • Sending Promotional Communications
  • Storing and Managing Data
  • Tracking Purchases & Customer Data

We may disclose personal information about you for business and commercial purposes when you purchase our products or visit our website:

Personal Information CategoryCategories of Service ProvidersCategories of Third Parties
Personal IdentifiersBusiness Operations Tool, Commerce Software Tools, Customer Support Tools, Data Analytics Providers, Governance, Risk & Compliance Software, Sales & Marketing Contractors, and Sales & Marketing ToolsAd Networks, Commerce Software Tools, Data Analytics Providers, Payment Processors, Sales & Marketing Tools, and Shipping Services
Internet ActivityCommerce Software Tools and Sales & Marketing ToolsAd Networks, Commerce Software Tools, Data Analytics Providers, and Sales & Marketing Tools
Commercial InformationBusiness Operations Tool, Commerce Software Tools, Customer Support Tools, Data Analytics Providers, Sales & Marketing Contractors, and Sales & Marketing ToolsAd Networks, Commerce Software Tools, and Payment Processors
Financial InformationCommerce Software ToolsCommerce Software Tools
Location InformationSales & Marketing ToolsCommerce Software Tools and Data Analytics Providers
Protected Classifications and Other Personal CharacteristicsCustomer Support ToolsNone
Inferences from Other DataSales & Marketing ToolsNone